When Nova Spivack says: “It’s the wisdom of crowds and the wisdoms of computers working together” it sounds a bit like a romantic imagination of a young man or – more likely – it sounds like the next new marketing slogan.
Crowds can´t be wise at all. It´s always a single human being who is (or can be) wise. It´s rather a matter of HOW people organise themselves. The use of web technologies to improve communication isn´t really new but, it´s the kind of mass collaboration which is new and it´s based on the way the internet is perceived by digital natives.
The only bottleneck on the way to Web 3.0 are human beings (not technology) and their tendency to reflect on their mindsets only from time to time. And it´s a matter of fact that people rather spend a lot of time with thinking about strategies to gain personal advantages than with strategy building for better ways to communicate. With digital natives it´s a bit different: They were socialised within networks, so they have already learned that cooperation also improves the personal situation.
So it´s rather like the “blindness of crowds”: When will all the digital immigrants finally learn, that they must co-operate in many cases, since it´s the only way out? And there is another principle natives are already aware of: “It´s always very dangerous to listen for the gurus…”
About the Social Semantic Web 