About the social semantic web

Web 2.0 – what´s next?

Digital natives are here…

When Nova Spivack says: “It’s the wisdom of crowds and the wisdoms of computers working together” it sounds a bit like a romantic imagination of a young man or – more likely – it sounds like the next new marketing slogan.

Crowds can´t be wise at all. It´s always a single human being who is (or can be) wise. It´s rather a matter of HOW people organise themselves. The use of web technologies to improve communication isn´t really new but, it´s the kind of mass collaboration which is new and it´s based on the way the internet is perceived by digital natives.

The only bottleneck on the way to Web 3.0 are human beings (not technology) and their tendency to reflect on their mindsets only from time to time. And it´s a matter of fact that people rather spend a lot of time with thinking about strategies to gain personal advantages than with strategy building for better ways to communicate. With digital natives it´s a bit different: They were socialised within networks, so they have already learned that cooperation also improves the personal situation.

So it´s rather like the “blindness of crowds”: When will all the digital immigrants finally learn, that they must co-operate in many cases, since it´s the only way out? And there is another principle natives are already aware of: “It´s always very dangerous to listen for the gurus…”

November 23, 2007 Posted by ablvienna | media theory, social web, web 3.0 | | No Comments Yet

The “career” of a website can be strange sometimes…

When I first stumbled upon “StumbleUpon” about two years ago or so, I was fascinated by the idea of this application using “collaborative filtering” – the wisdom of the crowd. But after a while more and more friends were using del.icio.us, which wasn´t that brilliant at all to my opinion but simply more often used. Most of all I am missing a function which helps you to identify new interesting websites by simply clicking on one button. Moreover delicious doesn´t help to identify “Friends with same interests” like for example Facebook offers with music taste etc.

Now, a year after del.icio.us had its tremendous boom StumbleUpon seems to catch up.

Sometimes websites have strange “careers”: it´s a bit the word of mouth, a bit – of course – media which helps to boost websites, and finally with a little help from one of the big Web 2.0 companies (in this case Ebay´s US$75Mio.) you can do it!

October 29, 2007 Posted by ablvienna | media theory, social networking, tagging | | No Comments Yet

Vilém Flusser`s comments on Web 2.0

The always inspiring Flusser has anticipated Web 2.0 about 15 years ago: His “telematic society” is what we call the blogosphere today.

“Social network dialogues would no longer be dominated by discourses, but would be fully dialogic and supported in their democratic character by a technological infrastructure that is organized itself as network dialogue.” (C. Fuchs: The Internet as a Self-Organizing Socio-Technological System)

March 16, 2007 Posted by ablvienna | media theory, web 2.0 | | No Comments Yet